KING KONG - Issue 12 - Nikita Dragun

KING KONG - Issue 12 - Nikita Dragun

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Nikita Dragun as the Queen of social media for the Kings & Queens issue  AW21.

For Nikita Dragun, beauty vlogger-gone-entrepreneur-gone-reality star-gone-popstar (impending), her experience is her business model. Like many late-millennial visionaries, her journey began in the weird corners of the internet – an inevitable outlet from suburban Virginia.

In a monetised vlogger-sphere where content creators now chew their words, Nikita’s rogue wit breathes fresh campy fire over the beauty community, with her YouTube channel accruing 235 million views and counting.