Archival pigment print, framed
79 x 100 cm
6 + 2AP
Our perception of reality is saturated with images, and the images we know determine those we make. Even the seemingly radical break from the convention only confirms this. The real outbreak is through the pictures. With her conceptual photographs, Annette Kelm undermines the conventions of commercial photography by overpowering them: the bright colors, the hallucinatory sharpness, the solemn arrangements. Only things don't do as they should. They don't belong to each other, but they do so. While the advertising is designed to seduce people and make things larger than life, things in Annette Kelm's pictures free themselves from the frame and become autonomouse.
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